There has been much talk about the “Filter Bubble” since the now famous talk from Eli Pariser at Ted. The question I have is far less idealistic than Eli Pariser’s.  Of course I like to see other opinions when I search, but as a professional in the SEO ecosystem, I am on the look out on how I can use filters influence search result.  Without giving any real strategies away, I would like to list a few ways people can affect the search engine results through the use of filters:

Google Plus – Google is taking Google+ even more seriously now in hopes to give users more relevant information.  Of course this informatin is being filtered through personalized results.  My thoughts have always been that Google gives predominance to this data input if they see similar sites showing up across various types of users.

Disqus Comments – Disqus uses Social Media sign ins to personalize comments and of course viral discussions around the web.  Google will most likely take a stronger consideration of these comments than other to effect personal and broad relevancy.

Google Owned Properties – Various Google owned properties, like Panoramio and YouTube will help Google ascertain what users want to see.

In the future SEO will become more than just linking and the above tools can be used to build a robust strategy to help influence search results.