Tag Archives: SEO Wordpress Tip

Aug 09

SEO Tip: Using the Index.php In On-Page Optimization

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Many times we fall into boxes and this is especially true when it comes to SEO and more often than not with blogging.  What I mean by boxes is that when we blog we take for granted the back-end structure of our various theme pages and use them as is.  Of course we might tweak the page.php template page in order to get rid of those less than professional comment boxes that appear on our blog’s static pages, yet we don’t go all the way.

I have recently been asked by members of my team if there are any way to merge static page qualities (i.e. a page whose content doesn’t change) with that of a blog.  So I thought about and gave them some ideas.  Most of of the way I employ this multi-level merger of static and blog is through the index.php page.  One can place important content relevant to a particular search word at the top of the page or perhaps place an entire article or excerpt of an important article.  This will enable dynamic post renewal below the static content while providing a semantic anchor for the Google bot.

One other thing this does, is to place an internal link securely in the content body section of the home page and as we all know this can go a long way to providing a serious usability angle to your website.

Jun 14

SEO WordPress Tip: Using Semantic Combinations In Tags

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It may seem like an unimportant addendum, but using WordPress tags in a clever way can boost your site’s ranking and actually give it other avenues to draw traffic from.  I often times uses different combination of similar words in my tags.  This is important because every time there is a new tag, your site gains a new page.  This page is semantically related to your post or posts, bolstering your site’s authority in a given area.  Now one cannot over do this, but if you take a look at the tags for this post, you’ll get an idea of how to use this technique.

One other thing to remember is that the more often you reuse tags, the more content is placed on the tag page.  This will actually give that page some power.  I often have a  tag page rank before some of my individual posts or deep pages.

Happy Tagging.