Many SEO’s try to target keywords that will bring in a few hundred visitors daily. They build content focused on the keyword phrase of choice and then they build links to boost it in the SERPs. This is classic SEO. I myself like to diversify my keywords. I know it sound like a stock portfolio, but the truth is, it is a strategy that works.
By building specific niche keyword … Read the rest
http://www.searchengineisrael.com/diversifying-keyword-reach
With the S&P downgrade and new negative indicators on the economy around one wonders what the future of SEO in a recession is. Now I know that marketing goes down when the economy gores weak, but I would argue that SEO is still the best bang for your buck. It is cheaper than ads and gets longer term value through passive, yet targeted visitors. Look for more money to flow … Read the rest
http://www.searchengineisrael.com/the-seo-downgrade
With all the ways to create links and build content, a site that has great optimization requires a certain level of authority about a given subject matter. A site can be as wide ranging in subject matter as it wants, but if it does not develop deep interconnected and subject specific back pages, Google and other search engines will not recognize the site as an authority on its given subject. … Read the rest
http://www.searchengineisrael.com/content-indexes-seo
In her recent post, Jennifer Van Iderstyne tackles some misconceptions about linking. In it she confirms what I have always believed that there is no such as a “worthless” link. What do I mean? Well even a no follow link through blog commenting or social platform as well as multiple weak directory link give the googlebot some info about your site. By sending these types of links to your … Read the rest
http://www.searchengineisrael.com/no-such-links-as-worthless
