Tag Archives: Page Rank SEO

Jul 21

Does PR Matter Anymore?

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Yes and No.

I know many people like definitive statements, but that is the business of SEO and search engines, we never know for sure.  In the past PR was used by many to measure a site’s worth.  I remember long hours of link building using only PR to order the priority links I wanted to buy or trade for.  Despite all the chatter of link builders still using PR to determine a site’s worth, many of us have tacitly concluded that PR may be on its waning days.

The signs of this are not the fact that Google recently had a lower PR than Facebook, but because I have seen that value is much more determined by other factors.

The following factors should be used to determine a site’s worth regardless of the PR:

  • Multiple Backlink URL Roots
  • Higher Trend in Referral Traffic
  • Good Content
  • Nice Site Architecture
  • Low Bounce Rate
  • Age
Feb 15

PR Does It Matter?

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Page Rank Can Still Be Useful

Page Rank.  Its a term that raises all sorts of feelings in SEOs.  Some of us take it seriously and others disregard as another Google gimmick.  The truth is Page Rank or PR can be very helpful in seeing whether or not a web page has an inkling of authority.

How so?

Page Rank, although not always telling of a particular page’s strength in regards a particular keyword should be seen in within a specific context in semantic category and genre comparisons.  This means if you are trying to check out the competition then it is important to compare similar pages belonging to different urls and how Google views them. Although PR in this case is only a basic rating, it still can be used as a quick way to either hone in the potential of a particular web page to rank above its competition.