Many times we fall into boxes and this is especially true when it comes to SEO and more often than not with blogging. What I mean by boxes is that when we blog we take for granted the back-end structure of our various theme pages and use them as is. Of course we might tweak the page.php template page in order to get rid of those less than professional comment boxes that appear on our blog’s static pages, yet we don’t go all the way.
I have recently been asked by members of my team if there are any way to merge static page qualities (i.e. a page whose content doesn’t change) with that of a blog. So I thought about and gave them some ideas. Most of of the way I employ this multi-level merger of static and blog is through the index.php page. One can place important content relevant to a particular search word at the top of the page or perhaps place an entire article or excerpt of an important article. This will enable dynamic post renewal below the static content while providing a semantic anchor for the Google bot.
One other thing this does, is to place an internal link securely in the content body section of the home page and as we all know this can go a long way to providing a serious usability angle to your website.
Posted 13 May 2010 — by admin
Category SEO
Traditionally on-page SEO consisted of what has been termed as “keyword stuffing.” This is where content writers pack a ridiculous amount of keywords into their writing. Now a days Google and other search engines see through this sort of business fairly quickly, yet there is still an importance in using your targeted keyword in your content.
Although there are no hard fast rules in terms of keyword density, the accepted range of keyword usage is between 3 to 7 percent. One should still make sure to use the keyword they want to rank for in their title, Meta Description, header tags (this can be an H1, H2, or H3) and other areas of the page. Of course there other things you can do to increase on-page optimization. I am hoping to put together a short essay soon on more in-depth ways to approach on-page SEO. Remember though one general rule about on-page SEO and especially use of keywords: moderation is King!
Posted 16 Mar 2010 — by admin
Category SEO
PR Sculpting: Channeling Online Energy Using On-Page Optimization
Let me first clarify that when I say PR sculpting I do not mean to say dropping a bunch of no-follow links on your site in order to divert PR towards pages you want to rank, rather I want to explain a few simple on-page changes that may help retain some link juice you have received by cutting down on pages that are sort of redundant.
Contact Page
The contact page is everyone’s favorite, but Google often time’s reads them as a “dead page” in that there is no useful info. This means that it is wasting PR. So how do I take care of this issue? I either include my contact in the About page or through a link to a Google Form or Wufoo. This cuts down on wasted unindexed pages, while not losing out on conveying certain types of critical information.
Low Information Pages
These are pages that have less than adequate amount of information on them. Below a certain number of words and characters, Google will not index a page and these pages contribute to wasted site wide PR. One suggestion would be to assess if the information is needed or if you can rewrite the information together with other information. Another possibility is always to write more on that page.
There are lots of other ideas, but I think the point is clear. Goog on-page SEO involves clever use of pages and content inorder not to further diffuse needed PR and Link Juice throughout the site in ways that are unhelpful.