Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
The above tweet was tweeted by Matt Cutts last Friday and has caused a little a stir in the wider search ecosystem. The truth be told is that Google’s has been cleaning house for over a year with both Panda and Penguin. This EMD algorithm update is … Read the rest




