Many times we fall into boxes and this is especially true when it comes to SEO and more often than not with blogging. What I mean by boxes is that when we blog we take for granted the back-end structure of our various theme pages and use them as is. Of course we might tweak the page.php template page in order to get rid of those less than professional comment boxes that appear on our blog’s static pages, yet we don’t go all the way.
I have recently been asked by members of my team if there are any way to merge static page qualities (i.e. a page whose content doesn’t change) with that of a blog. So I thought about and gave them some ideas. Most of of the way I employ this multi-level merger of static and blog is through the index.php page. One can place important content relevant to a particular search word at the top of the page or perhaps place an entire article or excerpt of an important article. This will enable dynamic post renewal below the static content while providing a semantic anchor for the Google bot.
One other thing this does, is to place an internal link securely in the content body section of the home page and as we all know this can go a long way to providing a serious usability angle to your website.