When building links to a website or target page there are many theories and ideas out there, but essentially like a good building, SEO needs a strong foundation of links.  Although reciprocal links are deemed “dead,” I have met much success in using to create an appearance of a solid link foundation.

These links aren’t meant to drive the my sites, but rather they provide the appearance to Google that there are a number of substantial links from subject relative sites.  When this is done, I pepper authority one way links to deeper pages on the site as well as the home page and I often see great results.