Traditionally on-page SEO consisted of what has been termed as “keyword stuffing.”  This is where content writers pack a ridiculous amount of keywords into their writing. Now a days Google and other search engines see through this sort of business fairly quickly, yet there is still an importance in using your targeted keyword in your content.

Although there are no hard fast rules in terms of keyword density, the accepted range of keyword usage  is between 3 to 7 percent.  One should still make sure to use the keyword they want to rank for in their title, Meta Description, header tags (this can be an H1, H2, or H3) and other areas of the page.  Of course there other things you can do to increase on-page optimization. I am hoping to put together a short essay soon on more in-depth ways to approach on-page SEO.  Remember though one general rule about on-page SEO and especially use of keywords: moderation is King!