Rand nails something I have been noticing for quite sometime. Some of the data I have seen and tests I and my team have run shows movement in rankings just through keyword association.
If anyone wants some background on citation theory to understand concept and how it works with information retrieval and of course search engines read Citation Indexes for Science.
http://www.searchengineisrael.com/linking-by-association
We all know by now that Google has committed itself to being the world’s “greatest knowledge engine.” With so many search queries being Named Entities, Google realized that it must provide reasonable amounts of knowledge with every query. This is why more and more “named entities” have what is called a Knowledge Graph on the right hand side of their search results. The information there is usually provided by Wikipedia. … Read the rest
http://www.searchengineisrael.com/wikipedia-google-leveraging-knowledge
It used to all be about linking, but that of course was ages ago, before Google and it’s like minded shadow Bing moved beyond plain old search results. In today’s Knowldege Engines, Google and Bing have many ways to determine the taxonomy related to specific search queries without necessarily taking into account back links or even the specific search query itself. Search engines know what kind of queries you (the … Read the rest
http://www.searchengineisrael.com/queries-define-search-results
In the new tradition of Google weaving Google+ into search results, I located two instances today where Google News incorporated Plus into results. The first example is Google+ post that compliments the articles listed.
The other example is is a link to the article author’s Plus page:
The above two examples inter-lay the social aspect of the news within the search results. I for one enjoy this as long as it is … Read the rest
http://www.searchengineisrael.com/google-news-and-plus-merge
