Tag Archives: Facebook

Jan 16

SMXIsrael 2012: Get Fresh

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I think the biggest takeaway I got yesterday from SMXIsrael was “Freshness” (hat tip Mike King @ipullrank) and its impact on search. I have been playing with the correlation between Facebook and Search recently and ultimately we all understand that search is changing and is taking the social ecosystem as a huge factor in rankings. Yet, its so much more than that.  In reality the more social integration sites have, the more potential “Freshness” they can exhibit.  A post that stays high up on thousands of news feeds around Facebook will impact CTR and ultimately impact a site’s search ranking.

I am currently looking at Facebook’s EdgeRank and starting to mine strategies that would be good to utilize it.  After all as Marty Weintraub @aimclear imparted on me and many others, there are close to a “billion Facebook users.”
There was much more, but ultimately the above was the highlight of yesterday’s SMXIsrael.

Aug 01

The Art of Blogging for Traffic

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Everyone has heard of the oft repeated mantra that “content is king.”  It has been repeated so much that our ears have begun to bleed, yet content is what drives a website’s success (at least most of the time).  It was of course this mantra that has caused many sites to over do their site’s content production in an attempt to rank high for words that would drive ad revenue.  Well, now that Google has thwarted the “free ride” that content farms were after with the Panda update, many webmasters are left wondering about using content.  This is where blogging comes in. Continue reading →

Jul 24

Search and Social Intertwined Forever

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I remember when social platforms such as Twitter and Facebook first began solidifying as known quantities a few years back.  I was working in a start up SEO company in Jerusalem and we playing around with Twitter and even Stumble Upon traffic.  Search Engine Optimization was still defined link building and writing good content. Continue reading →