I think the biggest takeaway I got yesterday from SMXIsrael was “Freshness” (hat tip Mike King @ipullrank) and its impact on search. I have been playing with the correlation between Facebook and Search recently and ultimately we all understand that search is changing and is taking the social ecosystem as a huge factor in rankings. Yet, its so much more than that. In reality the more social integration sites have, the more potential “Freshness” they can exhibit. A post that stays high up on thousands of news feeds around Facebook will impact CTR and ultimately impact a site’s search ranking.
I am currently looking at Facebook’s EdgeRank and starting to mine strategies that would be good to utilize it. After all as Marty Weintraub @aimclear imparted on me and many others, there are close to a “billion Facebook users.”
There was much more, but ultimately the above was the highlight of yesterday’s SMXIsrael.
- Search and Social Intertwined Forever I remember when social platforms such as Twitter and Facebook...