PR Sculpting: Channeling Online Energy Using On-Page Optimization
Let me first clarify that when I say PR sculpting I do not mean to say dropping a bunch of no-follow links on your site in order to divert PR towards pages you want to rank, rather I want to explain a few simple on-page changes that may help retain some link juice you have received by cutting down on pages that are sort of redundant.
Contact Page
The contact page is everyone’s favorite, but Google often time’s reads them as a “dead page” in that there is no useful info. This means that it is wasting PR. So how do I take care of this issue? I either include my contact in the About page or through a link to a Google Form or Wufoo. This cuts down on wasted unindexed pages, while not losing out on conveying certain types of critical information.
Low Information Pages
These are pages that have less than adequate amount of information on them. Below a certain number of words and characters, Google will not index a page and these pages contribute to wasted site wide PR. One suggestion would be to assess if the information is needed or if you can rewrite the information together with other information. Another possibility is always to write more on that page.
There are lots of other ideas, but I think the point is clear. Goog on-page SEO involves clever use of pages and content inorder not to further diffuse needed PR and Link Juice throughout the site in ways that are unhelpful.