Page Rank Can Still Be Useful

Page Rank.  Its a term that raises all sorts of feelings in SEOs.  Some of us take it seriously and others disregard as another Google gimmick.  The truth is Page Rank or PR can be very helpful in seeing whether or not a web page has an inkling of authority.

How so?

Page Rank, although not always telling of a particular page’s strength in regards a particular keyword should be seen in within a specific context in semantic category and genre comparisons.  This means if you are trying to check out the competition then it is important to compare similar pages belonging to different urls and how Google views them. Although PR in this case is only a basic rating, it still can be used as a quick way to either hone in the potential of a particular web page to rank above its competition.