I originally read about page segmentation at David Harry’s blog Huomah over a year ago.  Since then much of the theory surrounding it has seem to surface one where or the other.  I wrote a few weeks ago (which is really replay of a post a wrote last year) on blog rolls being dead.  Its clear that Google is factoring the sidebar area as extremely weak.  Why is this important for us?

Essentially it means that we need to  worry less about distributing links in those areas and focus on being clever on how we use the content body to place internal linking and important outbound links.  Everyone has known for some time that content body links are important, what Page Segmentation does is to provide us with a little more assurance that Google has determined that certain areas of a given site are more important than areas.

In my next post I am going to discuss how this can affect on-page SEO.