In SEO the most important thing is keyword research. Many professionals lose valuable sources of traffic for their clients by picking the wrong keywords. The most common mistake is trying to go after highly searched words instead of collecting “the low hanging fruit” of long tail keywords. Scoring high positions for long tail keywords might not seem lucrative to larger clients, but good SEO is not about image, but results. Long tail keywords produce stable nearly guaranteed traffic with link to target page ratio. The graph below should show a clear difference between single or “head” keywords and “Long Tail” Keyword Phrases.
Google Site Link Shake Up and the Long Tail Solution For Affiliates
Many SEOs hired by brands are for the most part happy the new Google Site Link appearance. But if you are an SEO for an affiliate that needs to get to the top for a search word where the first spot was taken by the company you are an affiliate for, well you just lost your #2 position. Targeting Long Tail Keywords not only makes sense, but you might rank higher than the parent company for a given keyword.
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