In my line of work it is imperative to learn how Google thinks and processes particular keywords. It may seem a little much for the new SEO, but semantic indexing is an important part of Google’s algorithmic understanding. I believe Google uses patented indexing technology to develop a defined architecture to a given keyword’s Search Engine Return Page.
I for one have been interested for a while in names. How does Google read a name like “Kobe Bryant” as opposed to the phrase “Atomic Engineering?” Since I believe a careful analysis of the Google top ten can shed light on the way Google thinks lets compare the two.
First Kobe Bryant:
There is a clear personal definition to his search results. Good or bad, Kobe Bryant is defined by being him. There is no other semantic definition of his name other than what he or the world says about him. For example, if Kobe Bryant changed his profession to photography, then those results would have an equal shot at being their, of course after some work and newsworthy coverage on his profession change, but one gets the point, the keyword phrase Kobe Bryant is undefinable on its own and so optimizing for it is a completely different strategy than a company name or defined subject. For example: Atomic Engineering. Now lets look at those results:
As you can see there is a bit of a difference. These results are clearly industry defined or better yet defined by what the word phrase actually means. Optimizing for this would take content related to Atomic Engineering. This would require an SEO to really create such content and of course get links in industry specific neighborhoods connected to Atomic Engineering.
As you can see this touches a little on the way a Google defines various search items.
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