Search Marketing has been in quite an upheavel for sometime.  Many companies have approached me to help them get a boost on search.  Unfortunately for them, their paradigm has yet to switch from vertical search marketing (like ranking higher) versus something we have coined called cross ecosystem lead generation.  When I founded SERPIntelligence I sensed that the shift search and social was undergoing was far more than a few technical … Read the rest

The post What’s Next for Search? appeared first on Search Engine Israel.

(The post below is important for many reasons. Bill is one of the best in the industry in describing how patent research leads to a refined and focused approach for SEO. The post also centers around an Israeli Ori Allon who has been a huge part of many revolutions within search. Read the original.)

By Bill Slawski,

In 2006, Google battled Yahoo! and Microsoft for an algorithm developed by … Read the rest

The post How Google is Generating Query Refinements the Orion Way appeared first on Search Engine Israel.

A search engine that needs instructions is doomed to fail.  This has been my feeling since turning on Facebook’s new Graph Search.  With all of their money and know how, Facebook couldn’t even make a dent in Google’s search empire.  

I really felt that applying a real search option to Facebook’s social data would generate the type of results and platform that would usher in a new form of … Read the rest

The post Graph Search Goes Bust appeared first on Search Engine Israel.

All complex search engines, whether they are Google or Bing, and even shopping platforms like Amazon and eBay use search hierarchy as way to convey meaning.  Ordered search hierarchy is the best way to tell and differentiate between useful results.  We have grown used to seeing you tubes at a certain place for related keywords or Wikipedia’s dominating search queries that encompass named entities, so much so that when they … Read the rest

The post Search Rankings and Understanding the Deeper Meaning appeared first on Search Engine Israel.

I really enjoyed speaking at SMX Israel.  Check out the presentation below!

The post SMX Israel appeared first on Search Engine Israel.