With all the ways to create links and build content, a site that has great optimization requires a certain level of authority about a given subject matter. A site can be as wide ranging in subject matter as it wants, but if it does not develop deep interconnected and subject specific back pages, Google and other search engines will not recognize the site as an authority on its given subject.
I for one have found niche oriented subject matters to do exceedingly well on the SERPs. One can take for example a site about constitutional law, throw a blog on the home page and then build a tightly constructed information and terminology index of 300-400 pages in the back end that goes 3-4 layers deep. If this is done, along with some clever interlinking, the site will rank for a variety of short tailed and long tailed keywords.
The most important thing to remember when building a content index is to pay attention to its architecture. Google likes easily accessible information that is highly organized and informative. Just remember to shy away from duplicate content.
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