Search Engine Israel
Optimizing For A Global Consciousness
SEO
The SEO Downgrade
With the S&P downgrade and new negative indicators on the economy around one wonders what the future of SEO in a recession is. Now I know that marketing goes down when the economy gores weak, but I would argue that SEO is still the best bang for your buck. It is cheaper than ads and gets longer term value through passive, yet targeted visitors. Look for more money to flow… Read the rest
Posted in SEO | Comments Off
Google + Sparks and the Real Relevancy for SEO
There was a recent article on SERoundtable about Google Plus Sparks and its impact on SEO. I would agree that Sparks gives another fronteir and challenge to SEOs. Its clear from Google Plus’s reception that it will have a sizable impact and so too its Sparks component. I would argue something else entirely about the significance of Google + Sparks.
Tags: Chromebook, Google, Google + Facebook, Google + Sparks SEO, Google Plus SEO, Sparks
Posted in Google, SEO | 1 Comment »
Searching For Semantic Correlations
I have written before on how it has become pretty evident that Google is using some form of Latent Semantic Indexing to classify the order of results on their SERPs. The questions remains though on how this information at all can be helpful to one’s successful search engine strategy. One who appreciates on-page optimization techniques can see why greater emphasis on correct keyword associations within a site’s content and… Read the rest
Tags: Latent Semantic Indexing, LSI, Relative Definition, Semantic Correlations
Hyper Focused Sites and What They’re Good For
Many times people who are after a large amount of organic search traffic attempt to hit a broad range of search terms with their site. Although in the past this worked, Web is a busy place these days and so the keyword competition is a serious set back for those trying to cash it in with their site.
Tags: Hyper Focused Content, Long Tailed Keywords, Traffic Surge
Posted in SEO | Comments Off