Category Archives: SEO

Sep 14

Link Velocity and Mr. Sulu’s Warp Drive

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In the old days of link building Google pretty much ranked sites that built large enough link profiles with enough percentage of relevant links higher than those without.  Today the world of SEO if vastly different.  In comes of Link Velocity.  Google is interested in continued interest. Sitting on your sites laurels after building a bunch of links won’t do it…you need fuel and link velocity you have that fuel.  The more one adds increasing amounts of links to their site over a specific period of time tells Google there is active interest for your site.  We saw this earlier in the year with the “Twitter Fall” when Google admitted using Twitter and Social Signals to see if there was constant interest in a particular story or site. Link Velocity is the search version of social signals.

So How is It Done?

The main thing to watch out for is a to not burn out too fast.  If you get tons of links to your site in the first few days, it is not only spammy, but it will reduce the the amount of links you will get as you go along.  Spacing out links and increasing the amount you get throughout a number of days and per day will signal to Google that you are in fact “taking off.”  I always like building rather “noising links” like bookmarks and directories in the beginning and adding more important links as I go.

As more and more SEO’s try to game the system, Link Velocity and other specifying factors will be of more importance.

Sep 01

Long Tail Keywords and Google Site Links

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In SEO the most important thing is keyword research.  Many professionals lose valuable sources of traffic for their clients by picking the wrong keywords.  The most common mistake is trying to go after highly searched words instead of collecting “the low hanging fruit” of long tail keywords.  Scoring high positions for long tail keywords might not seem lucrative to larger clients, but good SEO is not about image, but results.  Long tail keywords produce stable nearly guaranteed traffic with link to target page ratio. The graph below should show a clear difference between single or “head” keywords and “Long Tail” Keyword Phrases. Continue reading →

Aug 17

Diversifying Keyword Reach

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Many SEO’s try to target keywords that will bring in a few hundred visitors daily.  They build content focused on the keyword phrase of choice and then they build links to boost it in the SERPs.  This is classic SEO.  I myself like to diversify my keywords.  I know it sound like a stock portfolio, but the truth is, it is a strategy that works.

By building specific niche keyword phrases that are non-competitive and garner only a few visitors daily may not sound like a smart idea, yet it works and it works with very little linking.  If I would offer a few keywords that would bring in about a 100 visitors daily versus about 300 long tail keyword phrases that were guaranteed 2-5 visitors daily, which one would you pick?  For me its a no brainer.  The second option is always better.  I am guaranteed that traffic always becasue no one is fighting me on it.   The way to get there is to focus your writing around particular niches where you can pack (in an intelligent way) keywords from that niche.  After a while as your content grows so will your keywords.  Sure, it isn’t glamorous, but it works.

Aug 10

The SEO Downgrade

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With the S&P downgrade and new negative indicators on the economy around one wonders what the future of SEO in a recession is.  Now I know that marketing goes down when the economy gores weak, but I would argue that SEO is still the best bang for your buck.  It is cheaper than ads and gets longer term value through passive, yet targeted visitors.  Look for more money to flow into SEO and that money will come from the ad networks.