Category Archives: Search Engine News

Jan 16

SMXIsrael 2012: Get Fresh

Posted on by

I think the biggest takeaway I got yesterday from SMXIsrael was “Freshness” (hat tip Mike King @ipullrank) and its impact on search. I have been playing with the correlation between Facebook and Search recently and ultimately we all understand that search is changing and is taking the social ecosystem as a huge factor in rankings. Yet, its so much more than that.  In reality the more social integration sites have, the more potential “Freshness” they can exhibit.  A post that stays high up on thousands of news feeds around Facebook will impact CTR and ultimately impact a site’s search ranking.

I am currently looking at Facebook’s EdgeRank and starting to mine strategies that would be good to utilize it.  After all as Marty Weintraub @aimclear imparted on me and many others, there are close to a “billion Facebook users.”
There was much more, but ultimately the above was the highlight of yesterday’s SMXIsrael.

Jul 18

Learn American History With Google

Posted on by

Google is good for so many things.  It really is a complete service.  For those of you that have followed the recent changes in the SERP of Google have seen a sleeker, simpler set of results. Either this is to compete with Bing or perhaps there are other reasons.  Most likely the guys (and girls) at Google found that ad revenue would be higher if they made the design a little less complicated. Continue reading →

Sep 08

Tonight’s Google Announcement: New YouTube Results

Posted on by

The truth is, I have no clue and neither does the multitudes of Search Engine fanatics, but that has never stopped us from guessing. Barry Schwartz just took a stab at it as well and his some of his assertions are quiet radical, yet he has since been quoted by almost everyone of the SEO industry blogs out there.  I too like Barry’s view points on things, but 30 results for the first page?  That’s stretching it, of course I will eat my words if it happens.

As far as streaming results are concerned I can see Google doing that, but there is no evidence either way.  So as I get ready for Rosh Hoshanah I will be shutting down without knowing whether the “change” that is coming is a revolutionary one or just another shift that is temporal in nature.