Last post I spoke about Page Segmentation. Without recapping, one of the techniques I have found most successful is the placement of internal links in the main content body in the form of lists. This will give a solid boost to your site allowing individual deep pages to gain needed link and PR juice.
One site that does this quite well is How Stuff Works.
There will be more on Page Segmentation as this an on going discussion, so don’t worry I have a lot more to share.
I originally read about page segmentation at David Harry’s blog Huomah over a year ago. Since then much of the theory surrounding it has seem to surface one where or the other. I wrote a few weeks ago (which is really replay of a post a wrote last year) on blog rolls being dead. Its clear that Google is factoring the sidebar area as extremely weak. Why is this important for us?
Essentially it means that we need to worry less about distributing links in those areas and focus on being clever on how we use the content body to place internal linking and important outbound links. Everyone has known for some time that content body links are important, what Page Segmentation does is to provide us with a little more assurance that Google has determined that certain areas of a given site are more important than areas.
In my next post I am going to discuss how this can affect on-page SEO.
In the spirit of changing times, I am writing about what is already known to many and that is the power behind blogroll links are minimal. If that is not enough, most sidebar links (usually site wide) have also shown that their authority has been dampened.
Most of this can be traced to Google’s implementation of page segmentation (which I will discuss in another post). This means that if you want a link that counts and for maximum PR the coveted content body link (either in the content or below it) is what matters.
So don’t get sidetracked by those who are offering a blogroll or sidebar link on a high PR site. The value is not what they say it is.