Search Engine Israel

Optimizing For A Global Consciousness

Google

The Art of Blogging for Traffic

Everyone has heard of the oft repeated mantra that “content is king.”  It has been repeated so much that our ears have begun to bleed, yet content is what drives a website’s success (at least most of the time).  It was of course this mantra that has caused many sites to over do their site’s content production in an attempt to rank high for words that would drive ad revenue.… Read the rest

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Search and Social Intertwined Forever

I remember when social platforms such as Twitter and Facebook first began solidifying as known quantities a few years back.  I was working in a start up SEO company in Jerusalem and we playing around with Twitter and even Stumble Upon traffic.  Search Engine Optimization was still defined link building and writing good content.

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Does PR Matter Anymore?

Yes and No.

I know many people like definitive statements, but that is the business of SEO and search engines, we never know for sure.  In the past PR was used by many to measure a site’s worth.  I remember long hours of link building using only PR to order the priority links I wanted to buy or trade for.  Despite all the chatter of link builders still using PR… Read the rest

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Google + Sparks and the Real Relevancy for SEO

There was a recent article on SERoundtable about Google Plus Sparks and its impact on SEO.  I would agree that Sparks gives another fronteir and challenge to SEOs.  Its clear from Google Plus’s reception that it will have a sizable impact and so too its Sparks component. I would argue something else entirely about the significance of Google + Sparks.

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