Search Marketing has been in quite an upheavel for sometime. Many companies have approached me to help them get a boost on search. Unfortunately for them, their paradigm has yet to switch from vertical search marketing (like ranking higher) versus something we have coined called cross ecosystem lead generation. When I founded SERPIntelligence I sensed that the shift search and social was undergoing was far more than a few technical … Read the rest
(The post below is important for many reasons. Bill is one of the best in the industry in describing how patent research leads to a refined and focused approach for SEO. The post also centers around an Israeli Ori Allon who has been a huge part of many revolutions within search. Read the original.)
By Bill Slawski,
In 2006, Google battled Yahoo! and Microsoft for an algorithm developed by … Read the rest
Below is the Google Trends for three of the current party leaders in the upcoming Israeli elections:
Naftali Bennett, Bibi Netanyahu, and Yair Lapid
If this trend continues, Naftali Bennett the current dark horse of the election will continue to surprise pundits!
I am not a big believer in building strategy from industry blogs. Sure I read them, but what I like is real world data and analysis. That being said I read Barry’s post from two days ago, “Google: A Single Tweak Won’t Boost Your Search Rankings” and couldn’t agree more.
The amount of ranking factors and their percentage of influence has such a high degree of variance for each keyword … Read the rest