Search Marketing has been in quite an upheavel for sometime. Many companies have approached me to help them get a boost on search. Unfortunately for them, their paradigm has yet to switch from vertical search marketing (like ranking higher) versus something we have coined called cross ecosystem lead generation. When I founded SERPIntelligence I sensed that the shift search and social was undergoing was far more than a few technical … Read the rest
What’s Next for Search?
http://www.searchengineisrael.com/whats-next-for-search
How Google is Generating Query Refinements the Orion Way
(The post below is important for many reasons. Bill is one of the best in the industry in describing how patent research leads to a refined and focused approach for SEO. The post also centers around an Israeli Ori Allon who has been a huge part of many revolutions within search. Read the original.)
By Bill Slawski,
In 2006, Google battled Yahoo! and Microsoft for an algorithm developed by … Read the rest
http://www.searchengineisrael.com/google-generating-query-refinements-the-orion-way-ori-allon
It’s Israeli Election Season
Below is the Google Trends for three of the current party leaders in the upcoming Israeli elections:
Naftali Bennett, Bibi Netanyahu, and Yair Lapid
If this trend continues, Naftali Bennett the current dark horse of the election will continue to surprise pundits!
http://www.searchengineisrael.com/naftali-bennett-google-trends





