All complex search engines, whether they are Google or Bing, and even shopping platforms like Amazon and eBay use search hierarchy as way to convey meaning. Ordered search hierarchy is the best way to tell and differentiate between useful results. We have grown used to seeing you tubes at a certain place for related keywords or Wikipedia’s dominating search queries that encompass named entities, so much so that when they … Read the rest
All posts in category Algorithm
Search Rankings and Understanding the Deeper Meaning
Posted by David on January 20, 2013
http://www.searchengineisrael.com/search-rankings-deeper-meaning
Linking by Association
Rand nails something I have been noticing for quite sometime. Some of the data I have seen and tests I and my team have run shows movement in rankings just through keyword association.
If anyone wants some background on citation theory to understand concept and how it works with information retrieval and of course search engines read Citation Indexes for Science.
Posted by David on November 22, 2012
http://www.searchengineisrael.com/linking-by-association
Google’s EMD Update
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
The above tweet was tweeted by Matt Cutts last Friday and has caused a little a stir in the wider search ecosystem. The truth be told is that Google’s has been cleaning house for over a year with both Panda and Penguin. This EMD algorithm update is … Read the rest
Posted by David on October 2, 2012
http://www.searchengineisrael.com/googles-emd-update
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David Mark is the Founder and CEO of SERPIntelligence a boutique intelligence company focusing on data enhanced Lead Generation. -
