All complex search engines, whether they are Google or Bing, and even shopping platforms like Amazon and eBay use search hierarchy as way to convey meaning. Ordered search hierarchy is the best way to tell and differentiate between useful results. We have grown used to seeing you tubes at a certain place for related keywords or Wikipedia’s dominating search queries that encompass named entities, so much so that when they … Read the rest
I am not a big believer in building strategy from industry blogs. Sure I read them, but what I like is real world data and analysis. That being said I read Barry’s post from two days ago, “Google: A Single Tweak Won’t Boost Your Search Rankings” and couldn’t agree more.
The amount of ranking factors and their percentage of influence has such a high degree of variance for each keyword … Read the rest
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
The above tweet was tweeted by Matt Cutts last Friday and has caused a little a stir in the wider search ecosystem. The truth be told is that Google’s has been cleaning house for over a year with both Panda and Penguin. This EMD algorithm update is … Read the rest