In the spirit of changing times, I am writing about what is already known to many and that is the power behind blogroll links are minimal. If that is not enough, most sidebar links (usually site wide) have also shown that their authority has been dampened.
Most of this can be traced to Google’s implementation of page segmentation (which I will discuss in another post). This means that if you want a link that counts and for maximum PR the coveted content body link (either in the content or below it) is what matters.
So don’t get sidetracked by those who are offering a blogroll or sidebar link on a high PR site. The value is not what they say it is.