I think the biggest takeaway I got yesterday from SMXIsrael was “Freshness” (hat tip Mike King @ipullrank) and its impact on search. I have been playing with the correlation between Facebook and Search recently and ultimately we all understand that search is changing and is taking the social ecosystem as a huge factor in rankings. Yet, its so much more than that. In reality the more social integration sites have, the more potential “Freshness” they can exhibit. A post that stays high up on thousands of news feeds around Facebook will impact CTR and ultimately impact a site’s search ranking.
I am currently looking at Facebook’s EdgeRank and starting to mine strategies that would be good to utilize it. After all as Marty Weintraub @aimclear imparted on me and many others, there are close to a “billion Facebook users.”
There was much more, but ultimately the above was the highlight of yesterday’s SMXIsrael.
There has been much talk about the “Filter Bubble” since the now famous talk from